Facebook Advertising: Simple Steps to Take in Making a Facebook App

Everyone familiar to the World Wide Web has definitely heard the word Facebook. And a huge percentage of them actually have a Facebook account.Facebook is the most popular and widely used social networking site that has come today. With more than 500 million active users, it establishes a huge communicating network, connecting people from different parts of the globe.With its popularity and power, online marketers see a very big potential in Facebook to effectively promote their products and services. As you may know, this platform is proven to be user-friendly, can reach a huge number of people and most especially, is free of charge.Now, you may want to use the biggest networking site for your marketing strategy but haven’t got an idea where to start. Here are the simple steps to take in making a Facebook application and dominating the whole Facebook community with effective marketing:First is to register a Facebook account and acquire at least 5 friends for you to be able to submit your app to the application directory. You may still create an application but you can’t pass it to the directory when you don’t have this minimum number of contacts.Then you need to host the script file on a webserver and you can use PHP, ASP, or any scripting language for creating one. Next is to download and install the Facebook application libraries to your webserver.After you finish creating your script and are done with the installment, you must then log-in to Facebook to create your application. Find “Developers” on the bottom part of the page to create.When the form appears on your screen, fill it up with the name and description of your application and also the URL to the folder containing your script. Don’t forget to upload photos to be used as your application logo and icon.Next is to generate the URL for your application. Applying the general rule in making internet addresses, keep in mind that you cannot use spaces in your URL, but you can use an abbreviation of your application if you find it too long.Before launching the application online, test your application to see if it is working properly. Take note of the glitches you might encounter for you to fix it before submitting.Also, you can do some modifications if you don’t find the application pleasing. You can ask the insights and recommendation of your friends on how to develop the application.Finally, if you’re done with everything, you can now submit your app to the application directory. Once it was up, it is now possible for Facebook users to access your application.Try making one now, you might develop a spectacular application that will be very in-demand among Facebook users.

Facebook Advertising Essentials – How You Can Get Started With Facebook Paid Advertising

An effective method to get more people to visit your website and can be used as a great marketing tool is Facebook’s paid advertising. But you must be able to use it properly to make it work for you. So in order to get potential customers and make money, let’s look at Facebook’s paid advertising.Since a number of people are now using Facebook paid advertising program, it will be good to make your ad stand out so that people will pay attention to it. Because Facebook is also constantly progressing as an advertising tool, you have to keep updated and be able to deal with the costs and growth of the market.In order to do this you must make use of the demographic information that Facebook is providing you and be able to use it efficiently. You must focus on your target market so that you will be able to spend your money and earn more at the same time.If you know who will be your potential customer, then using Facebook’s demographic information of its users will be truly beneficial for you in your marketing techniques. It will really help you concentrate on getting customers.What you can do first is create an ad and then choose the geography with your ideal clients in mind. You can then point the ad to your sales page while making it attractive to grab people’s attention.Since Facebook uses a pay per click or PPC basis in charging you for your ad, you can then set your daily budget or you can opt for PPC over impressions. It will be wise to set the daily budget starting on the low end so you can try it out.You need to be wary of maximizing profits and not losing money. On the other hand, you have the option of picking out the right payment scheme that works best for you. For some businesses, the Cost Per Thousand Impressions or CPM method is their choice. So the best thing to do is carefully study the best way for you.The good thing about Facebook’s paid advertising is that you can make use of graphic elements to your ads as compared to Google ads. This will definitely increase a reader’s interest and be especially effective in advertising your business.For your Facebook ad, your headline can have 25 characters and 135 words for the body copy.Take note that it will prove beneficial to test several ads so that you can pick one which really works for you. For example, you can have two ads but with different headlines or body copies. Since Facebook does provide tools for analytics, you can use it to check so you can optimize your ads.

How To Profit From Facebook Advertising – Part 2

OK… Yesterday I told you how there were 500 million active users on Facebook that you have access to when you use their advertising program. Well today I’m going to review the first couple of steps that will be helpful in designing a successful and profitable advertising campaign.So let’s get started!Step #1: What Are Your Goals?One of the first steps to a successful Facebook advertising campaign is to sit down and think about what you want to accomplish so the first question I’m going to ask you is what are your goals? And what I mean by that is what are you trying to accomplish by advertising your business, product or services on Facebook? Do you want to:• Drive traffic to your website?
• Drive traffic to your Facebook profile or Fan Page?
• Acquire more leads?
• Increase sales for a specific product or service?
• Generate awareness and increase exposure?You may want to achieve all of these goals, however it’s important to be as specific as possible in what you’re trying to do. This will help you create the most effective ad campaign possible. It will also help you make the right decisions when establishing your budget and choosing your audience specifications and the end you’ll get a higher return on your investment.Step #2: Who is Your Audience?One of the most wonderful things about Facebook advertising is that you can be really specific about who you’re targeting. Facebook users provide Facebook, and their friends, with an abundance of information about themselves. So when I say specific I mean really mean detailed stuff here! We’re talking about their favorite books, favorite colors, interests, religion, political views, favorite quotes, the city they live in and even the city they were born. We know if they are married, if they have kids… I mean this list goes on and on! This information is like a gold mind if used right for advertisers.So with all of that information being freely given out on Facebook you can target very specific demographic audiences. When you set up your advertising campaigns you’ll be able to choose who you want to see your advertisement, the location, keywords, likes and interests, language, education, workplace, birth dates, age, connections, friends, and even relationship status.For example, if you wanted to target all of the single women aged 25-35 in North Carolina, it’s an easy task! All you’d have to do is put in the information. One of the things about Facebook advertising is it’s important to be specific about your audience when creating your ads. The information will also help you produce specific copy for a highly targeted audience. For example, you could create an ad for single women, one for married women and one for divorced women. This specificity helps you boost click throughs and maximize your budget.Since Facebook has more than 500 million active users that range in age from pre-teens to senior citizens, there’s a good chance the audience you’re looking for is most likely there! Now let me warn you, before you begin creating your advertisement, decide specifically whom you’re going to advertise to. You can always create more than one ad, so if you have a large audience, brainstorm how you can use the Facebook demographic options to narrow your focus.